Connecting brands with kids and families.
Making platforms make sense.
Creating impactful products.
Our vision is to bridge the gap between brands and young audiences through intuitive platform and meaningful product strategy. We strive to create innovative solutions that resonate and make a lasting impact.
Previous / current collaborations
About us
Leveraging two decades of digital expertise and growth to drive transformative growth and innovation.
Customer focused experts in understanding and building on their needs in the digital space. Kids, families, parents, teens, adults.
We understand and value your demands and challenges in this ever-changing business landscape.
We generate best in business innovative strategies and bring them to life with you.
Innovation
Early IP development
Product vision
Business objectives
The right idea
1
Solutions
Product roadmaps
Marketing plans
Business process
Content
Where and how to deliver
3
Roll out
Product rollout plans
Campaign planning
Scheduling
Bringing the plan to life
4
Delivery
Manage community
Test and learn
Adapt strategy
Learn and adapt
5
Strategy
Product strategy
Bringing data to life
recommendations
IP, brand and content strategy
What to do with the idea
2
The Process
Vision
Imagine a world where it was easy to navigate the ever -changing digital landscape? We will smooth every organisation's journey toward digital understanding and growth.
Mission
To empower businesses to thrive in the digital age by providing seasoned expertise and innovative solutions that drive growth, enhance brand visibility, and deliver exceptional digital strategy and results.
Values
•Innovate always
•Strive for excellence
•Collaborate
•Find the Fun
•Nothing but Integrity
•Everyone is welcome
•Live and breathe change
Travel in spirit and body
Rachel Bardill is a digital product, marketing, brand and franchise expert with over twenty years experience in the kids, family and teen genre at a VP level. She is an audience expert and uses that knowledge to build the right strategies and creative executions. She has developed products (CBeebies apps are the biggest in the UK), games, video, social content and brand franchises for some of the biggest kids brands in the world.
Rachel Bardill
Director & Founder
Our Team
Testimonials
This is for the big business strategy/ end to end 6 month project. Or large game build. Or long-term fractional leadership position. Long term, part time or full time.
Grow test learn
This is best used for end to end management of a full project or product strategy through to build. 3 months in full or a few days a week. Leading a project or product build. Or creative IP development through to production.
Long game
This will take over a week, less than a month, depending. Data analysis, business analysis, strategy review, workshops, training, strategy build, implementation.
OR you can buy days to oversee a project.
Strategy build
Under a week, as quick as two days. This will allow us to work on an initial analysis and workshop specific things. Top level recommendations will be shared.
Fast target
Our Products
"Had the best time working the with the incomparable Rachel Bardill on our company digital strategy. Rachel is as inpirational as she is focussed and her comprehensive experience in the business has facilitated a practical plan for Adastra to consolidate our IPs and move forward. Plus she’s fun. Never forget the fun!"
Mellie Buse – Company Director, Adastra Development
Stephanie Parkinsonn – Business Manager – The Insights Family
"Rachel is a passionate marketing leader who has a deep understanding of the SaaS and kids tech space.
She is always on top of the latest trends and best practices, and knows how to craft effective strategies and campaigns that drive results. Working alongside Rachel was a privilege, she was always willing to share her knowledge and expertise, providing constructive feedback and guidance.
She is a great communicator and collaborator, who builds strong relationships with clients, partners, and stakeholders.
Rachel is great mentor and champion for others and has a genuine interest in helping others grow and succeed, always being supportive, encouraging, and empowering."
"Rachel is a veteran of Kids media space. I've had the pleasure of working with her for years. She has a number of qualities that single her out as a brilliant leader. She always comes to every meeting I've had with her as curious and interested. She knows her stuff backwards. She has a way of putting everyone she works with at ease. There isn't much Rachel has not done at least twice in the Digital world, and if you're looking to bring in a brilliant brain. I wouldn't think twice about using hers."
Jon Mason – Founder at Jollywise
Sophy Jacob – BBC Project director
"I had the privilege to work with Rachel in the BBC Children’s and Education department across a number of years. Her leadership skills were second to none. Rachel consistently achieved very high scores in staff survey results and her team cited her strong, effective leadership as a contributor to their productivity, their understanding of the strategy and their part in delivering it. Rachel is an experienced digital leader who has played her part in delivering some outstanding digital products for the BBC. Her knowledge of the industry is second to none."
Neurodiveristy Workshops
One of the key pillars of my business is to unlock the potential of neurodiverse talent and impact hiring, retention and full lifecycle policy. The benefits of investing in building a more inclusive and adjusted workplace for neurodivergent talent is huge and I am committed to changing the way we engage and retain neurodiverse individuals.
I have built a number of workshop sessions to build awareness, understanding and empathy for neurodivergent workforces. I will work with you to train leaders, impact policy changes and drive tangible changes to your organisation.
Here's an example of a previous workshop leaflet: